After months of meetings with top level executives, managers at Universal Music have come to the conclusion that their recent strategy of not selling music is no longer in line with their long term goal set. In an effort to break from a long, successful tradition of stagnant sales, negative press and crippled business development — Universal Music has moved a large portion of its catalog to a format without any Copy Protection.

Sources from inside Universal Music say that it was a hard decision, “Honestly, we were kind of used to just giving the music away.” Said Senior Manager of Business Development for the East Coast, Edward Lawson, “You know, every once in a while we’d accidentally sell a CD or two but a few years ago BitTorrent really solved that problem for us.”

Despite their misgivings, Universal Music has decided to put the full weight of its marketing team behind this “revenue generating” strategy, “It probably won’t work, but this Internet thing has been around for a couple of years, right? Might as well start looking at it.”