Microsoft Breaks It Off With Yahoo
We have all heard the rumors surrounding a possible Web 2.0 super coupling between everyone’s favorite high maintenance débutante — Microsoft and the lovable but somewhat slow Yahoo! Unfortunately, it looks like the dreams of little YahooSoft lemmings running around Seattle is little more than that, a dream.
Last week at at the Goldman Sach’s conference, Microsoft was seen in the arms of another company. Rumors have reached the farthest edge of The Valley that desperate to impress Yahoo, who has historically been ambivalent to Microsoft’s advances, the big M has been wining and dining aQuantive — a digital marketing and advertising firm.
It was little more than speculation, however, until last weeks conference when an analyst brought the arrangement out into the open asking:
“Are there assets that Yahoo would bring to the table that would be helpful?”
In typical fashion, Microsoft was coy but resolute saying,
Yes, Yahoo has a great business. “But no, I think from where we are today, we think we have all of the pieces”
But what about the pieces of your broken heart Microsoft? Word just in is hat Microsoft’s new love interest didn’t come cheap. Microsoft has ponied up upwards of $6 billion to keep her happy. Maybe if some of that had been lavished on Yahoo earlier, they wouldn’t be having this problem now.
This reporter thinks that it is only a matter of time before Microsoft tires of its new lover and goes back to the table to see what Yahoo has to offer. For he sake of both of them, we can only hope that Yahoo takes him back.









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