We love our overlords at How To Split An Atom. Mostly because we are paid an obscene amount of money to. We think, however, that Steve’s attempt to explain how to market a business offline missed a critical point. Lets help you fill in the gaps. Before you start, we suggest you try the online thing. We here that it works.
Once you’re done, follow these steps, if you do you are all but guaranteed a successful Web 2.0 launch.

Put on a parka. If you can’t find one, a raincoat …